Вакансія: Digital Marketer (в Харків)

Загальна інформація про вакансію

<p dir="ltr">Responsibilities:</p> <ul><li dir="ltr"><p dir="ltr">Development and implementation of marketing strategy </p></li><li dir="ltr"><p dir="ltr">Developing and launching advertising campaigns: targeting, influence campaigns, UGC, etc., including selecting appropriate target audiences, setting budgets, monitoring campaign performance and making adjustments when necessary.</p></li><li dir="ltr"><p dir="ltr">Shaping marketing objectives, keeping in mind the goals, and developing a project plan</p></li><li dir="ltr"><p dir="ltr">Analyzing data and metrics to determine the effectiveness of marketing campaigns and optimize them.</p></li><li dir="ltr"><p dir="ltr">Collaborating with the product team to identify and implement new features to improve user experience.</p></li><li dir="ltr"><p dir="ltr">Managing the user community on social platforms, including interacting, moderating and responding to feedback. </p></li></ul><p>Requirements:</p> <ul><li dir="ltr"><p dir="ltr">+3 years experience in digital marketing </p></li><li dir="ltr"><p dir="ltr">Understanding of content monetisation mechanisms on social platforms and experience with analytics in this area.</p></li><li dir="ltr"><p dir="ltr">Understanding of the market and edtech trends is a great advantage </p></li><li dir="ltr"><p dir="ltr">Experience in using promotion and analytics tools for digital campaigns (Facebook Insights, Instagram Insights), ad campaign management tools (Facebook Ads Manager, Google Ads), and web traffic analytics tools (Google Analytics).</p></li><li dir="ltr"><p dir="ltr">Experience in developing a marketing strategy from scratch </p></li><li dir="ltr"><p dir="ltr">Experience in planning, launching and controlling advertising campaigns from scratch. </p></li><li dir="ltr"><p dir="ltr">Understanding of social platform algorithms and ability to adapt marketing strategies to changes in these algorithms for optimal audience reach.</p></li></ul>